START
Add the Event.
Use a Roll Call Event automatically or establish Event context in BRDCST. The Event anchors location, date, category, conversion path, and campaign timing.
HOW IT WORKS
From Event to everywhere.
BRDCST turns planning, buying, execution, and proof into one governed campaign lifecycle.
CONTEXT
Connect or build the Audience.
Import first-party contacts, use a Roll Call Audience, connect a system, or plan with assumptions before data is available.
PLAN
Build the Marketplace Plan.
Add discovery, publishers, creators, Email, SMS, social publishing, and media. Configure quantities, dates, rights, suppliers, and budgets.
UNDERSTAND
See price, reach, map, and calendar.
Compare planned spend, modeled unique reach, destination roster, geographic distribution, and Month/Week/Channel/Agenda timing before commitment.
OPTIMIZE
Ask Avery to improve the mix.
Give Avery the goal and budget. It can recommend reallocations without becoming a duplicate system of record.
ORDER
Convert the approved Plan to an Order.
The Order is commercial intent—not a charge. Unresolved requirements stay visible on the Order.
PREFLIGHT
Refresh the facts and final price.
BRDCST rechecks audience counts, SMS segments, availability, inventory, current rates, creative requirements, and payment readiness.
AUTHORIZE
Approve the current amount or ceiling.
BRDCST never silently expands an authorization because an audience or inventory quantity changed.
FULFILL
Route the work to whoever owns it.
Customer, publisher, creator, automated provider, and BRDCST Operations jobs are created with due dates, dependencies, and proof requirements.
MEASURE
Watch it go live and learn.
Distribution status, receipts, actual performance, spend, and attribution replace modeled assumptions as execution happens.